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Online Bachelor's Degree


Bachelor of Science
  • 120 credits
  • Transfer up to 90 credits
  • All courses available online
  • Select hybrid courses available
  • $324 per credit (in-state)
  • $499 per credit (out-of-state)
  • $250 per credit (military)
  • Other fees may apply
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Build important communication skills and learn to tell a compelling story about your organization or brand with an online bachelor’s degree in marketing from University of Maryland Global Campus. Engage with like-minded peers as you master the principles of both traditional and digital marketing. Learn from experienced faculty members who bring their real-world experience with them to the classroom. Plus, with UMGC’s generous transfer credit policy and lifetime career services, securing your future has never been easier. Ready to take the next step? Apply for the marketing program today!

Build Skills in Marketing, Communication, & Strategy

This degree program is designed to give students the strategic and communicative skills needed to drive results in the fast-paced world of digital marketing. In addition to receiving a firm grounding in basic marketing principles, students will also explore specialized subject areas such as nonprofit marketing, internationalized marketing, customer relationship management, and organizational sustainability. By completing career-relevant coursework, students may be ready to create impactful multi-channel marketing campaigns that utilize the latest trends and technologies.

Here are a few benefits of this online program:

  • We offer competitive tuition rates for Maryland residents, as well as discounts for military servicemembers and their spouses and dependents.
  • You may be eligible to join a student organization like the UMGC Chapter of the American Marketing Association, which can provide you with professional growth opportunities, leadership development, and academic recognition.
  • We offer courses annually in the spring, summer, and fall terms.

See Courses & Program Info

View a complete list of program courses, program-specific and degree-level requirements, and more.

Search Course Catalog

These requirements are for students who enroll in the 2023–2024 academic year. For prior year requirements, visit our catalog archive.

Bachelor’s Degree Requirements

In addition to the specific course requirements outlined on each bachelor’s degree webpage, UMGC maintains certain requirements for all bachelor’s degrees.

Master the Latest Marketing Skills 

As the world continues to grow more connected, companies are dealing with entirely new levels of global visibility. That's why employers are looking for educated marketing professionals who know how to tell the story of a company in a compelling and coherent manner. Graduates of this program will build knowledge in social media utilization, customer relationship management, digital marketing, market research, consumer behavior, marketing plans, the modern business environment, and more. Our program directors refresh and update the curriculum regularly, with a focus on helping students achieve the following: 

Unlock Your Career Potential

UMGC's marketing degree is designed for mid-level professionals looking to take the next step in their career paths. Graduates of this program may be able to pursue careers as marketing product managers, marketing directors, digital marketing managers, and more. 

Udayanga D. (right), Staten Island, NY

Job Openings
The U.S. Bureau of Labor Statistics projects about 34,000 advertising, promotions, and marketing manager job openings annually from 2022 to 2032.
Source: U.S. Bureau of Labor Statistics | “Occupational Outlook Handbook” | Last Reviewed: April 1, 2024
Marketing Professionals
More than 40 percent of marketing professionals worked on an increased number of campaigns in 2022 than in 2021.
Source: HubSpot | “The 2023 State of Marketing Report” | 2023
Marketers on Social Media
More than 40 percent of marketers use a social media channel, and they find it has the highest ROI.
Source: HubSpot | “The 2024 State of Marketing Report” | January 9, 2024

Practice Real-World Skills in Your Marketing Courses 

Throughout your marketing degree curriculum, your instructors will assign hands-on coursework that may help you prioritize real-world skills and experience. In past courses, students have been able to complete the following in-depth course projects: 

  • Develop a fundraising campaign for a local non-profit organization, including target audience analysis, budget allocation, and marketing channel selection. 
  • Create a comprehensive marketing communication plan for a new product launch, considering traditional, digital, and social media marketing channels. 
  • Conduct market research to identify consumer preferences and buying behavior for a particular product or service category. 
  • Develop a comprehensive marketing plan for a chosen product, service, or organization. 

Explore UMGC Marketing Insights

Gain insight from our faculty and staff and delve deeper into a range of topics, including the top traits that marketing executives look for in new hires and how Taylor Swift uses marketing principles to guide her career.



Get answers to questions that current and prospective students are asking about program admission, credibility, student organizations, and more.

Contact Us

Our helpful admissions advisors can help you choose an academic program to fit your career goals, estimate your transfer credits, and develop a plan for your education costs that fits your budget. If you’re a current UMGC student, please visit the Help Center.

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