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Online Bachelor's Degree


Bachelor of Science
  • 120 credits
  • Transfer up to 90 credits
  • All courses available online
  • Select hybrid courses available
  • $318 per credit (in-state)
  • $499 per credit (out-of-state)
  • $250 per credit (military)
  • Other fees may apply
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Attain the marketing skills and business acumen to succeed in today's global business environment.

The online bachelor’s degree in marketing at University of Maryland Global Campus offers an introduction to the fundamental concepts and strategies that constitute successful marketing management. It is designed to provide a thorough understanding of how to identify, retain, and grow profitable customer segments; create effective promotional programs; and develop integrated marketing communication tools, both in domestic and global markets. The program incorporates digital marketing strategies to meet the requirements of the modern marketplace.

Total Credits Required: 120

Required Major Courses: 36 Credits

  • (3 Credits, BMGT 110)
  • (3 Credits, BMGT 330)
  • (3 Credits, MRKT 310)
  • (3 Credits, MRKT 354)
  • (3 Credits, MRKT 394)
  • (3 Credits, MRKT 410)
  • (3 Credits, MRKT 412)
  • (3 Credits, MRKT 458)
  • (3 Credits, MRKT 311) or any upper-level MRKT course
  • (3 Credits, MRKT 314) or any upper-level MRKT course
  • (3 Credits, MRKT 454) or any upper-level MRKT course
  • (3 Credits, MRKT 495)

General Education Courses: 41 Credits

Review the options available to fulfill the 41 credits of general education coursework for bachelor's degrees.

Minor and Elective Courses: 43 Credits

Review a list of available academic minors or see the course catalog or Schedule of Classes to help you select elective courses.

Sequence Course Requirement(s) Fulfilled
1 (3 Credits, PACE 111B) General Education: Research & Computing Literacy
2 (1 Credit, LIBS 150) General Education: Research & Computing Literacy
3 (3 Credits, WRTG 111) General Education: Communication
4 (3 Credits, WRTG 112) General Education: Communication
5 (3 Credits, NUTR 100) General Education: Biological & Physical Sciences
6 (3 Credits, MRKT 310) Major
7 (3 Credits, SPCH 100) General Education: Communication
8 (3 Credits, MATH 105) General Education: Math
9 (3 Credits, IFSM 300) General Education: Research & Computing Literacy; Major
10 (3 Credits, BMGT 110) Major
11 (3 Credits, HUMN 100) General Education: Arts & Humanities
12 (4 Credits, BIOL 103) General Education: Biological & Physical Sciences
13 (3 Credits, ECON 201) General Education: Behavioral & Social Sciences; Major
14 (3 Credits, ARTH 334) General Education: Arts & Humanities
15 3-credit elective course Elective
16 (3 Credits, ECON 203) General Education: Behavioral & Social Sciences; Major
17 (3 Credits, MRKT 354) Major
18 3-credit elective course Elective
19 (3 Credits, BMGT 330) Major
20 3-credit elective course Elective
21 (3 Credits, MRKT 394) Major
22 3-credit elective course Elective
23 (3 Credits, MRKT 410) Major
24 (3 Credits, WRTG 394) General Education: Communication
25 3-credit elective course Elective
26 (3 Credits, MRKT 458) Major
27 3-credit elective course Elective
28 3-credit elective course Elective
29 (3 Credits, MRKT 412) Major
30 3-credit elective course Elective
31 3-credit elective course Elective
32 (3 Credits, MRKT 311) Major
33 3-credit elective course Elective
34 3-credit elective course Elective
35 (3 Credits, MRKT 314) Major
36 3-credit elective course Elective
37 (3 Credits, MRKT 454) Major
38 3-credit elective course Elective
39 3-credit elective course Elective
40 (3 Credits, MRKT 495) Major
41 (1 Credit, CAPL 398A) Elective
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Search Course Catalog

These requirements are for students who enroll in the 2023–2024 academic year. For prior year requirements, visit our catalog archive.

Bachelor’s Degree Requirements

In addition to the specific course requirements outlined on each bachelor’s degree webpage, UMGC maintains certain requirements for all bachelor’s degrees.

Program Highlights

Develop skills and gain knowledge through coursework that draws from the expertise and experience of our respected faculty.

Using Sustainability for Business Success

Sustainability is the current buzzword in business and marketing strategy. Sustainable practices enable a company —and the planet⁠—to thrive by protecting and replenishing resources for the future. Learn more about sustainability and sustainable practices in marketing.

Industry Snapshot

This position is designed to help prepare you for a career in marketing management, marketing research, or sales in private and public corporations, marketing agencies, or entrepreneurial endeavors.

Udayanga D. (right), Staten Island, NY

Job Openings

Student Organizations

American Marketing Association, UMGC Chapter

The UMGC Chapter of the American Marketing Association provides members of all majors with exposure to experiences in the marketing industry through professional growth opportunities, leadership development, and academic recognition. Undergraduate students who are interested in joining should complete the AMA|UMGC Chapter Application or visit the chapter’s Facebook group to learn more.

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Our helpful admissions advisors can help you choose an academic program to fit your career goals, estimate your transfer credits, and develop a plan for your education costs that fits your budget. If you’re a current UMGC student, please visit the Help Center.

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