Skip Navigation
Request Info
Apply Now
Request Info
Apply Now
Skip to Menu Toggle Button
Online Bachelor's Degree

Marketing

Marketing
Bachelor of Science
AT A GLANCE
  • 120 credits
  • Transfer up to 90 credits
  • All courses available online
  • Select hybrid courses available
TUITION
  • $318 per credit (in-state)
  • $499 per credit (out-of-state)
  • $250 per credit (military)
  • Other fees may apply
Apply Now
Next Session Starts
January 10

Attain the marketing skills and business acumen to succeed in today's global business environment.

The online bachelor’s degree in marketing at University of Maryland Global Campus offers an introduction to the fundamental concepts and strategies that constitute successful marketing management. It is designed to provide a thorough understanding of how to identify, retain, and grow profitable customer segments; create effective promotional programs; and develop integrated marketing communication tools, both in domestic and global markets. The program incorporates digital marketing strategies to meet the requirements of the modern marketplace.

Total Credits Required: 120

Required Major Courses: 36 Credits

  • (3 Credits, BMGT 110)
  • (3 Credits, BMGT 330)
  • (3 Credits, MRKT 310)
  • (3 Credits, MRKT 354)
  • (3 Credits, MRKT 394)
  • (3 Credits, MRKT 410)
  • (3 Credits, MRKT 412)
  • (3 Credits, MRKT 458)
  • (3 Credits, MRKT 311) or any upper-level MRKT course
  • (3 Credits, MRKT 314) or any upper-level MRKT course
  • (3 Credits, MRKT 454) or any upper-level MRKT course
  • (3 Credits, MRKT 495)

General Education Courses: 41 Credits

Review the options available to fulfill the 41 credits of general education coursework for bachelor's degrees.

Minor and Elective Courses: 43 Credits

Review a list of available academic minors or see the course catalog or Schedule of Classes to help you select elective courses.

This is our recommended course sequence to progress through this program. You may take multiple courses simultaneously, up to your course load limit. You cannot take a prerequisite with its subsequent course during the same session. Your plan will be unique and dependent on multiple factors, including the number of credits you transfer to this program. Contact an advisor if you have any questions about this plan, course alternatives, or your course load limit.

Sequence Course Requirement(s) Fulfilled
1 (3 Credits, PACE 111B) General Education: Research & Computing Literacy
2 (1 Credit, LIBS 150) General Education: Research & Computing Literacy
3 (3 Credits, WRTG 111) General Education: Communication
4 (3 Credits, WRTG 112) General Education: Communication
5 (3 Credits, NUTR 100) General Education: Biological & Physical Sciences
6 (3 Credits, MRKT 310) Major
7 (3 Credits, SPCH 100) General Education: Communication
8 (3 Credits, MATH 105) General Education: Math
9 (3 Credits, IFSM 300) General Education: Research & Computing Literacy; Major
10 (3 Credits, BMGT 110) Major
11 (3 Credits, HUMN 100) General Education: Arts & Humanities
12 (4 Credits, BIOL 103) General Education: Biological & Physical Sciences
13 (3 Credits, ECON 201) General Education: Behavioral & Social Sciences; Major
14 (3 Credits, ARTH 334) General Education: Arts & Humanities
15 3-credit elective course Elective
16 (3 Credits, ECON 203) General Education: Behavioral & Social Sciences; Major
17 (3 Credits, MRKT 354) Major
18 3-credit elective course Elective
19 (3 Credits, BMGT 330) Major
20 3-credit elective course Elective
21 (3 Credits, MRKT 394) Major
22 3-credit elective course Elective
23 (3 Credits, MRKT 410) Major
24 (3 Credits, WRTG 394) General Education: Communication
25 3-credit elective course Elective
26 (3 Credits, MRKT 458) Major
27 3-credit elective course Elective
28 3-credit elective course Elective
29 (3 Credits, MRKT 412) Major
30 3-credit elective course Elective
31 3-credit elective course Elective
32 (3 Credits, MRKT 311) Major
33 3-credit elective course Elective
34 3-credit elective course Elective
35 (3 Credits, MRKT 314) Major
36 3-credit elective course Elective
37 (3 Credits, MRKT 454) Major
38 3-credit elective course Elective
39 3-credit elective course Elective
40 (3 Credits, MRKT 495) Major
41 (1 Credit, CAPL 398A) Elective
Back to Top of Tab

Search Course Catalog

These requirements are for students who enroll in the 2023–2024 academic year. For prior year requirements, visit our catalog archive.

Read the Catalog

Bachelor’s Degree Requirements

In addition to the specific course requirements outlined on each bachelor’s degree webpage, UMGC maintains certain requirements for all bachelor’s degrees.

See Degree Requirements

Program Highlights

Develop skills and gain knowledge through coursework that draws from the expertise and experience of our respected faculty.

Apply Marketing Strategy
Apply strategic marketing skills, such as scenario planning, market intelligence, customer profiles, and digital planning, to successfully market products or services.
Design Comm Plans
Design effective integrated marketing communication plans using traditional, digital, and social media channels.
Focus on Customers
Create consumer-driven marketing strategies for a consistent consumer experience across multiple marketing channels.
Develop Insights
Develop marketing insights with data derived from internal and external sources.
Develop Campaigns
Develop multichannel campaigns for nonprofit organizations through fundraising, recruiting volunteers, and promoting alliances using traditional and digital marketing channels.
Cultivate Relationships
Develop successful customer relationships and enhance customer loyalty using appropriate marketing technologies.

Using Sustainability for Business Success

Sustainability is the current buzzword in business and marketing strategy. Sustainable practices enable a company —and the planet⁠—to thrive by protecting and replenishing resources for the future. Learn more about sustainability and sustainable practices in marketing.

Industry Snapshot

This position is designed to help prepare you for a career in marketing management, marketing research, or sales in private and public corporations, marketing agencies, or entrepreneurial endeavors.

Udayanga D. (right), Staten Island, NY

286K
Job Openings
There were more than 286,000 job openings in the marketing field in 2019.
Source: U.S. Bureau of Labor Statistics | “Occupational Outlook Handbook: Advertising, Promotions, and Marketing Managers” | 2020

You might be interested in similar programs

Compare All Programs
Current Program
Marketing
Bachelor of Science
Communication Studies
Bachelor of Arts
Management: Marketing
Master's Specialization

Compare All Programs

Student Organizations

American Marketing Association, UMGC Chapter

The UMGC Chapter of the American Marketing Association provides members of all majors with exposure to experiences in the marketing industry through professional growth opportunities, leadership development, and academic recognition. Undergraduate students who are interested in joining should complete the AMA|UMGC Chapter Application or visit the chapter’s Facebook group to learn more.

Contact Us

Our helpful admissions advisors can help you choose an academic program to fit your career goals, estimate your transfer credits, and develop a plan for your education costs that fits your budget. If you’re a current UMGC student, please visit the Help Center.

Personal Information
Please provide your First Name.
Please provide your Last Name.
Contact Information
Please recheck your email address.
Please provide a valid E-Mail Address.
This field is required.
Please provide a valid ZIP Code or APO/FPO.
Additional Information
This field is required.
This field is required.
 

By submitting this form, you are giving your express written consent without obligation for UMGC to contact you regarding our educational programs and services using e-mail, phone, or text, including automated technology for calls and/or texts to the mobile number(s) provided. For more details, including how to opt out, read our privacy policy or contact an admissions advisor.

Please wait, your form is being submitted.

By using our website you agree to our use of cookies. Learn more about how we use cookies by reading our Privacy Policy.