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Online Master of Science in Management: Marketing

Management: Marketing
Master's Specialization
AT A GLANCE
  • 36 credits
  • Transfer up to 12 credits
  • All courses available online
TUITION
  • $524 per credit (in-state)
  • $659 per credit (out-of-state)
  • $480 per credit (military)
  • Other fees may apply
Apply Now
Next Session Starts
January 10

Earn an online Master of Science in management with a specialization in marketing at University of Maryland Global Campus. This career-focused online program is designed to help you build your knowledge and experience and advance in your profession. Study in our convenient online classroom with knowledgeable professors who bring their decades of real-world experience with them. Plus, with no-cost electronic resources replacing textbooks in nearly all of our courses, you can complete your degree at a significant savings. Why wait? Enroll today and take the next step in your career.

Develop In-Demand Expertise & Knowledge

This online master’s specialization was designed from the ground-up with the needs of working professionals in mind. During our 36-credit program, you'll work to deepen your understanding of in-depth concepts that may help you distinguish yourself in this ever-changing field and advance in your career. You’ll take an array of courses that focus on marketing analytics, search engine optimization (SEO), and more. Plus, you’ll gain a solid foundation with core courses in organizational theory, finance, and statistics and a strategic management capstone.

Take advantage of the following program benefits:

  • We offer courses annually in the spring, summer, and fall terms.
  • Through our convenient virtual classroom, you can learn about marketing online. 
  • You may be eligible to join a student organization like the UMGC Chapter of the American Marketing Association. 
  • If you complete the online MBA program at UMGC, you may be able to save up to 12 credits on this program through our dual degree option.

See Courses & Program Info

View a complete list of program courses, program-specific and degree-level requirements, our dual degree option, and more.

Gain Career-Focused Experience

Today’s employers are looking for marketing professionals with the hands-on experience needed to lead their teams through any challenge. This career-relevant online marketing degree specialization is designed to help you walk away with knowledge applicable to marketing careers, including digital marketing, data analysis, market research, value propositions, problem-solving, and more.

Our program directors refresh and update the curriculum regularly, with a focus on helping students achieve these learning goals:

Market Products
Develop strategies to successfully market products or services to individuals or organizations.
Maximize Engagement
Create an optimal communications strategy to maximize engagement with a product or brand.
Use Metrics
Measure the effectiveness of a marketing program and make recommendations for improvement.
Go Digital
Develop digital strategies combined with direct marketing methods to promote customer relationships.
Apply Principles
Apply relevant legal and ethical principles to prevent and resolve dilemmas in marketing situations.
Develop Global Strategy
Devise appropriate marketing strategies in the context of competitive global environments.
Analyze Brand Equity
Analyze the role of brand equity to achieve sustainable competitive advantage.

Unlock Your Career Potential

This program is designed to help you prepare for an important role as a marketing professional. Potential job titles include marketing manager, digital marketing manager, market research analyst, and more. The skills you learn in this program may be applicable in a number of professional contexts, including work in the public sector, private sector, and non-profit sector. UMGC courses are taught by experienced faculty members, and address skills and competencies that today’s employers seek.

Velma H. (right), Phoenix, AZ

4/10
Marketing Professionals
More than 40 percent of marketing professionals worked on an increased number of campaigns in 2022 than in 2021.
Source: HubSpot | “The 2023 State of Marketing Report” | 2023
35K
Annual Job Openings
The U.S. Bureau of Labor Statistics projects about 35,000 advertising, promotions, and marketing manager job openings annually from 2021 to 2031.
Source: U.S. Bureau of Labor Statistics | “Occupational Outlook Handbook” | 2023
10%
Annual Job Growth
Employment in the advertising, promotions, and marketing industry is projected to grow 10 percent from 2021 to 2031, faster than the average for all occupations.
Source: U.S. Bureau of Labor Statistics | “Occupational Outlook Handbook” | 2023

Practice Real-World Skills in Your Marketing Courses

Throughout your curriculum, your instructors will assign coursework that will help you prioritize real-world skills and hands-on experience. In past courses, students have been able to complete the following course projects:

  • Create a marketing plan that develops a marketing strategy and goals for a new product that includes an overview of marketing and advertising goals; a description of the target market and customer needs; a description of the target market; a timeline of tasks; setting the budget; conducting market research; developing key performance indicators; analyzing competitors; and developing core marketing messages.
  • Analyze the details of a challenger brand relative to the leading competitor by identifying the challenger brand and the top competitor; analyzing the strengths and weaknesses of both brands; determining areas of strength and weakness for each brand; and using report card analysis to propose recommendations for improving the Brand Report Card score.
  • Craft a detailed international marketing plan for a U.S.-based sporting goods company for its products in Kenya by addressing the marketing intelligence that can assist with information on this market opportunity; defining the target population; providing three sampling methodologies; and recommending the best option with appropriate rationale.
  • Analyze how effective a company’s current marketing strategy is in reaching its target audience and develop a more effective, data-driven marketing strategy tailored to its target audience’s needs by analyzing consumer behavior patterns and segmentation to understand how consumers make decisions.
 

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