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Online Management Master's Degree

Marketing

Management: Marketing
Master's Specialization
AT A GLANCE
  • 36 credits
  • Transfer up to 6 credits
  • All courses available online
TUITION
  • $514 per credit (in-state)
  • $659 per credit (out-of-state)
  • $480 per credit (military)
  • Other fees may apply
Apply Now
Next Session Starts
February 15

Develop your marketing expertise and gain leading-edge management skills.

The online master’s in management specialization in marketing at University of Maryland Global Campus can help you move toward a senior position with leadership skills that are essential to the core function of every organization. Whether you're new to marketing, looking to move up, or changing careers, you’ll learn the latest marketing strategies, as well as the foundations of solid management practice.

Total Credits Required: 36

Initial Requirement

  • (0 Credits, UCSP 615)
    (to be taken within the first 6 credits of study)

The UCSP 615 requirement may be waived if you previously earned a graduate degree from a regionally accredited institution. For more information, contact your academic advisor.

Core Courses

  • (6 Credits, MGMT 630)
  • (3 Credits, MGMT 640)
  • (3 Credits, MGMT 650)

Specialization Courses

  • (6 Credits, MRKT 620)
  • (3 Credits, MRKT 602)
  • (3 Credits, MRKT 603)
  • (3 Credits, MRKT 604)
  • (3 Credits, MRKT 605)
  • (3 Credits, MRKT 606)

Capstone Course

  • (3 Credits, MGMT 670)

  • (3 Credits, MRKT 600) and (3 Credits, MRKT 601) may be taken instead of (6 Credits, MRKT 620).
  • (3 Credits, MGMT 650) must be completed before (3 Credits, MRKT 604) and (3 Credits, MRKT 606).
  • (3 Credits, MGMT 640) should not be attempted simultaneously with (3 Credits, MGMT 650).
  • You must complete 24 credits of program coursework, including all core courses, before enrolling in (3 Credits, MGMT 670).

General Master's Degree Requirements

  • You must maintain a GPA of 3.0 or higher at all times.
  • All degree requirements must be fulfilled within five consecutive years.
  • Any transfer credits must have been earned within the five-year time frame to be applied toward a graduate degree.

Please review the overall master’s degree requirements for additional considerations.

This is our recommended course sequence to progress through this program. This sequence incorporates course prerequisites and program requirements but does not list course alternatives that may be available. We recommend you take a maximum of 6 credits per term. You cannot take a prerequisite with its subsequent course during the same session. Your plan will be unique and dependent on multiple factors, including the number of credits you transfer to this program.

Contact an advisor if you any questions about this plan, course alternatives, or your course load limit.

Sequence Course
1
(0 Credits, UCSP 615)
2
(6 Credits, MGMT 630)
3
(6 Credits, MRKT 620)
4
(3 Credits, MGMT 640)
5
(3 Credits, MRKT 602)
6
(3 Credits, MGMT 650)
7
(3 Credits, MRKT 603)
8
(3 Credits, MRKT 604)
9
(3 Credits, MRKT 605)
10
(3 Credits, MRKT 606)
11
(3 Credits, MGMT 670)

Search Course Catalog

These requirements are for students who enroll in the 2022–2023 academic year. For prior year requirements, visit our catalog archive.

Read the Catalog

Master’s Degree Requirements

In addition to the specific course requirements outlined on each master's degree webpage, UMGC maintains certain requirements for all master’s degrees.
See Requirements

Program Highlights

Develop skills and gain knowledge through coursework that draws from the expertise and experience of our respected faculty.

Build Marketing Strategies
Develop strategies to market products or services to customers while maximizing engagement.
Measure Success
Use metrics to assess program effectiveness and make recommendations.
Develop Digital Strategies
Develop digital strategies and direct marketing methods to promote customer relationships.
Apply Ethical Principles
Apply relevant legal and ethical principles to prevent and resolve dilemmas.
Understand the Global Impact
Devise marketing strategies in the context of global environments and cultural differences.
Study Brand Equity
Analyze the role of brand equity to achieve sustainable competitive advantage.

Using Sustainability for Business Success

Sustainability is the current buzzword in business and marketing strategy. Sustainable practices enable a company —and the planet⁠—to thrive by protecting and replenishing resources for the future. Learn more about sustainability and sustainable practices in marketing.

Industry Snapshot

This program is designed to help prepare you for a senior-level marketing position in the private or public sector leading consumer-focused and business-to-business organizations.

Velma H. (right), Phoenix, AZ

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Experience Recommended for Success

  • If you lack a recent background in finance or accounting, you should take Introduction to
    (0 Credits, UCSP 620) before
    (3 Credits, MGMT 640).
  • If you lack a recent background in statistics, you should take
    (0 Credits, UCSP 630) before
    (3 Credits, MGMT 650).
  • Taking
    (0 Credits, UCSP 605) is recommended to help improve writing skills.

Contact Us

Our helpful admissions advisors can help you choose an academic program to fit your career goals, estimate your transfer credits, and develop a plan for your education costs that fits your budget. If you’re a current UMGC student, please visit the Help Center.

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