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Online Master's Degree: Strategic Communications

Strategic Communications
Master of Science
AT A GLANCE
  • 36 credits
  • Transfer exactly 6 credits
  • All courses available online
TUITION
  • $524 per credit (in-state)
  • $659 per credit (out-of-state)
  • $480 per credit (military)
  • Other fees may apply
Apply Now

Earn a Master of Science in strategic communications at University of Maryland Global Campus with just six graduate-level courses. This project-based program is designed to give working professionals the skills they need to stand out in the market and advance their careers. Study in our convenient online classroom and expand your knowledge base using our no-cost digital resources. Why wait? Take the first step and apply today! 

Develop Leadership & Management Skills in Communications & PR

UMGC’s online strategic communications master’s degree is built from the ground up with the needs of working professionals like you in mind. Today's employers are on the hunt for the next generation of leaders—working professionals who can use advanced communications skills to lead their teams through complex situations. Our career-focused online program is designed to help you build those skills and fill that growing need.

Here are a few benefits of joining this program:

  • You can earn this career-relevant online degree in as little as 18 months if you take one course every term.
  • Our courses are taught by respected faculty members who have decades of experience in the field.
  • You’ll complete course assignments that deal with strategy, research, audience segments, and messaging that you can expect to encounter in the communications industry.
  • This program can help prepare you for the Public Relations Society of America’s Accreditation in Public Relations and the Global Communication Certification Council’s Strategic Communication Management Professional certification exams.

See Courses & Program Info

View a complete list of program courses, program-specific and degree-level requirements, recommended experience, and more.

Gain Career-Focused Communications Experience

Employers in today’s global marketplace are looking for well-spoken communications professionals who know how to motivate and lead their teams through any challenge. This program is designed to help students build and develop their skills in several in-demand areas, including management, strategy, interpersonal communication, leadership, writing, and planning.

Our program directors refresh and update the curriculum regularly, with a focus on helping students achieve these learning goals:

Advance in Your Career

This program is designed to help you prepare for strategic communications careers in several professional contexts. The skills that you’ll learn in this program can translate to a number of industries, including companies in the public sector, the private sector, and the non-profit sector. Potential job titles include communication specialist, director of communications, and public affairs specialist. UMGC courses are taught by experienced faculty and address skills and competencies that are highly valued by today’s employers.

Larry H., Newark, NJ

115K
Annual Job Openings
About 115,000 job openings for media and communications professionals are projected each year over the next decade.
Source: U.S. Bureau of Labor Statistics | “Occupational Outlook Handbook” | 2023
$16B+
PR Industry Revenue
U.S. public relations agencies generated more than $16 billion in revenue from 2013–2021.
Source: U.S. Census Bureau | “Service Annual Survey Latest Data (NAICS-basis): 2021” | November 22, 2022
8%
PR Job Growth
Job openings for public relations specialists are expected to increase by 8 percent from 2021–2031, which is faster than the average for all occupations.
Source: U.S. Bureau of Labor Statistics | “Occupational Outlook Handbook” | 2023

Practice Real-World Skills in Your Coursework

Throughout your curriculum, your instructors will assign coursework that will help you prioritize real-world skills and experience. In past courses, students have been able to complete the following course projects:

  • Prepare a speech for the CEO of your client’s organization, draft potential questions and answers for the CEO, and then write a blog post for publication after the speech.  
  • Plan a “Pet Day” event for your client, including publicity, media relations, and social media activities before, during, and after the event.
  • Create a management plan for a new communications organization.
  • Develop a 12-month communications campaign budget and resourcing plan for your client.
  • Identify potential crises for your client, prioritize them, and create a crisis communications plan for one of them.

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Current Program
Strategic Communications
Master of Science
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