The graduate program in strategic communications is designed to prepare you for leadership positions in public relations and related communications fields. Ideal for midcareer professionals, this project-based program provides realistic experiences that will develop your communications team management and leadership skills while deepening your understanding and ability to apply the theories, principles, and best practices that guide the profession of strategic communications today.
These requirements are for students who enroll in the 2020–2021 academic year. For prior year academic requirements, visit our catalog archive.
About the Strategic Communications Master's Degree
What You'll Learn
Through your coursework, you will learn how to
- Use data analytics and other research methods to create a truly strategic approach to communicating your organization's story
- Achieve organizational objectives through the application of ethical best practices and principles of leadership and management in the new communications environment where the public relations, marketing, and advertising fields converge
- Plan for, implement, and evaluate strategic and crisis communications activities and campaigns in an ethical manner by applying communications theory, principles, and best practices
- Create communications products for traditional, digital, and social media platforms that incorporate organizational messages and operational initiatives and engage your publics effectively
Strategic Communications Master's Degree Requirements
Our curriculum is designed with input from employers, industry experts, and scholars. You'll learn theories combined with real-world applications and practical skills you can apply on the job right away.
- DCL 600
- MSC 610
- MSC 620
- MSC 630
- MSC 640
- MSC 670
Course Rules and Program Progression
- You must maintain a GPA of 3.0 or higher at all times.
- All degree requirements must be fulfilled within five consecutive years.
- Any transfer credits must have been earned within the five-year time frame to be applied toward a graduate degree.
Please review our overview of overall master's degree requirements for additional considerations.
This program is designed to help you prepare for leadership positions in public relations and related communications fields.
Experience Recommended for Success in the Program
You are expected to have some familiarity with the Microsoft Office Suite.
Taking ASC 601 is recommended to help improve writing skills. If you have not recently written professionally in a public relations or related communications field, we also recommend that you familiarize yourself with AP style. You will have access to the AP Stylebook once you have been accepted into the program and classes begin.