Chief Marketing Officer and Senior Vice President, Admissions
Chuck Trierweiler is UMGC's chief marketing officer and senior vice president, admissions. In that role, he serves on the institution's Executive Committee and leads the Marketing and Admissions unit. He is responsible for developing and implementing a comprehensive global marketing and admissions plan that aligns with the university's overall strategy, strengthening the student experience, and shaping how the university engages with prospective learners all the way to graduation.
Trierweiler joined UMGC in August 2021, bringing more than 30 years of marketing experience in higher education, technology, and consumer goods and a record of driving growth across multiple industries. Most recently, he served as global head of product marketing and vice president for ibml—a market-leading technology company focused on information capture and intelligent, high-speed scanning—and before that as chief marketing officer and executive vice president of the Education Corporation of America, a 40,000-student, 71-campus college system.
Earlier in his career, he held leadership roles in marketing with Capella University; the $8 billion grocery retail division of SuperValu Inc.; multiple subsidiaries of the Alberto Culver Company in Illinois and Stockholm, Sweden; and the Cadillac Car Motor Division of General Motors in Detroit, Michigan.
A graduate of Michigan State University and the University of Michigan, Trierweiler has won multiple advertising awards, including three ADDYs; a Bronze Lion from the Cannes Lions Awards; and second prize in Sweden's Advertising Effectiveness competition.