International Marketing Management
MRKT 605 | 3 Credits
Course Desc: Prerequisite: MRKT 600. An in-depth study of marketing principles as they relate to the global marketplace. Topics include risks and opportunities in the global market, marketing mix in a global context, global supply chain and logistics, and the use of digital and social media marketing. Focus is on developing optimal marketing communications and global marketing strategies that are sensitive to sociocultural aspects that affect consumer behavior. Emphasis is on compliance with international business regulations and adherence to local ethics and social responsibility mandates.
