Course Information

Managing Customer Relationships in Digital Marketing

MRKT 394 | 3 Credits

Course Desc: Prerequisite: MRKT 310 or MRKT 311. An examination of customer relationship management (CRM) from strategic, operational, and analytical perspectives through the engagement of marketing, sales, and customer service functions with prospective and acquired customers. The goal is to build customer relationships and business processes through effective CRM strategy development and execution. Topics include integrating people, technology, and analytics to effectively bring valued solutions and knowledge to customers and profitable relationships to organizations.

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Course Information

Managing Customer Relationships in Digital Marketing

MRKT 394 | 3 Credits

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