Adelphi, Md. — Feb. 23, 2026 — University of Maryland Global Campus (UMGC) has named Daron Rodriguez, a veteran higher education enrollment and marketing leader, as senior vice president and chief marketing and enrollment officer. He begins his new position today. 

At UMGC, Rodriguez will lead an integrated marketing and enrollment team to advance a learner-first strategy across brand and creative media, digital engagement, admissions and enrollment, and the prospective student journey. 

“Daron has spent his career helping institutions strengthen the entire student journey by strengthening marketing, digital engagement, and enrollment operations,” said UMGC President Gregory W. Fowler, PhD. “His experience improving conversion, modernizing outreach and building accountable, mission-focused teams will help us connect more effectively with prospective learners and make their path into UMGC more straightforward and responsive. We are excited to welcome him to our leadership team as we work together to ensure that our learner pathways remain competitive, accessible and aligned with the needs of today’s ever-changing workforce.”

Rodriguez brings more than two decades of leadership in higher education enrollment and marketing. Most recently, he served as vice president of enrollment at West Coast University, driving year-over-year growth online and on-ground. Previously, he served as senior vice president of marketing and admissions at Rocky Mountain College of Art & Design.

“I am honored to join University of Maryland Global Campus at such a pivotal moment in its history,” Rodriguez said. “UMGC has long been a national leader in expanding access to high-quality, career-relevant education for working adults and service members around the world. I am excited to partner with this talented team to unify our global brand, marketing and enrollment strategies around a truly learner-first model. Together, we will continue advancing the next phase of educational access — making pathways into higher education more intuitive, more responsive, and more aligned with the evolving needs of today’s workforce.”

Earlier in his career, Rodriguez held admissions and marketing leadership positions at Cogswell College, Argosy University, Kaplan University and Career Education Corporation.

He holds a bachelor’s degree in business management from the University of Phoenix and is completing an MBA at American College of Education.  

About University of Maryland Global Campus 

University of Maryland Global Campus was founded more than 75 years ago specifically to serve the higher education needs of working adults and military service members. Today, UMGC is the largest provider of postsecondary education in Maryland. It continues its global tradition with online and hybrid courses, more than 175 classroom and service locations worldwide and more than 135 degrees and certificates backed by the reputation of a state university and the University System of Maryland. For more information, visit https://www.umgc.edu.

 Media Inquiries: Please email media@umgc.edu.