Find the right UMGC degree, specialization, or certificate for your professional and educational goals. Use the compare option to decide between multiple programs of interest.
Marketing
Bachelor of ScienceThese program requirements are for students who enroll in the 2023-2024 academic year.
The online bachelor’s degree in marketing at University of Maryland Global Campus offers an introduction to the fundamental concepts and strategies that constitute successful marketing management. It is designed to provide a thorough understanding of how to identify, retain, and grow profitable customer segments; create effective promotional programs; and develop integrated marketing communication tools, both in domestic and global markets. The program incorporates digital marketing strategies to meet the requirements of the modern marketplace.
Program Highlights
- Apply marketing strategy: Apply strategic marketing skills, such as scenario planning, market intelligence, customer profiles, and digital planning, to successfully market products or services.
- Develop insights: Develop marketing insights with data derived from internal and external sources.
- Design comm plans: Design effective integrated marketing communication plans using traditional, digital, and social media channels.
- Develop campaigns: Develop multichannel campaigns for nonprofit organizations through fundraising, recruiting volunteers, and promoting alliances using traditional and digital marketing channels.
- Focus on customers: Create consumer-driven marketing strategies for a consistent consumer experience across multiple marketing channels.
- Cultivate relationships: Develop successful customer relationships and enhance customer loyalty using appropriate marketing technologies.
Required Courses
- (3 Credits, BMGT 110)
- (3 Credits, BMGT 330)
- (3 Credits, MRKT 310)
- (3 Credits, MRKT 354)
- (3 Credits, MRKT 394)
- (3 Credits, MRKT 410)
- (3 Credits, MRKT 412)
- (3 Credits, MRKT 458)
- (3 Credits, MRKT 311) or any upper-level MRKT course
- (3 Credits, MRKT 314) or any upper-level MRKT course
- (3 Credits, MRKT 454) or any upper-level MRKT course
- (3 Credits, MRKT 495)
Career Preparation
This position is designed to help prepare you for a career in marketing management, marketing research, or sales in private and public corporations, marketing agencies, or entrepreneurial endeavors.
Experience Recommended for Success in the Program
No previous experience is needed.
Total Program Credits
120
Transfer Credits
90
Format
- All courses available online
- Select hybrid courses available
Tuition Per Credit
- $318 per credit (in-state)
- $499 per credit (out-of-state)
- $250 per credit (military)
- Other fees may apply
Admission Requirements
This program follows standard UMGC admission requirements.
Military-Specific Details
This program does not have military restrictions. It is available to all eligible civilian and military-affiliated students.
State-Specific Details
This program does not have state-specific restrictions.
Communication Studies
Bachelor of ArtsThese program requirements are for students who enroll in the 2023-2024 academic year.
Earn an online bachelor’s degree in communication studies from UMGC and build a firm base of knowledge to boost your career in a variety of communication sectors. The curriculum, designed with input from employers, industry experts, and scholars, combines theories with real-world applications and practical skills to help you better convey information to a variety of populations. Whether you’re interested in journalism, public relations, business, or digital communication, this degree will help you master communication within ethical, legal, and financial parameters.
Program Highlights
- Apply skills: Apply critical reasoning skills and ethical communication principles while finding, evaluating, interpreting, using, and delivering information.
- Communicate effectively: Create written messaging and multimedia presentations tailored to specific audiences, purposes, and contexts.
- Adapt communication strategies: Observe, analyze, and adapt cognitive, affective, and behavioral communication in a variety of contexts.
- Navigate workplace communication: Apply organizational communication frameworks to the management of upward, downward, and horizontal oral, visual, and written communication in workplace contexts.
Required Courses
- (3 Credits, SPCH 100) or any SPCH course
- (3 Credits, COMM 207) or any COMM course
- (3 Credits, JOUR 201)
- (3 Credits, COMM 300)
- (3 Credits, COMM 302)
- (3 Credits, SPCH 324)
- (3 Credits, JOUR 330) or any upper-level JOUR course
- (3 Credits, COMM 400) or any upper-level COMM course
- (3 Credits, SPCH 470) or any upper-level SPCH course
- (3 Credits, COMM 390) or any upper-level COMM course
- (3 Credits, COMM 495)
Career Preparation
This program is designed to help prepare you for a career in mass media, new media, journalism, public relations, business, or online communication.
Experience Recommended for Success in the Program
No previous experience is needed.
Total Program Credits
120
Transfer Credits
Up to 90
Format
- All courses available online
- Select hybrid courses available
Tuition Per Credit
- $318 per credit (in-state)
- $499 per credit (out-of-state)
- $250 per credit (military)
- Other fees may apply
Admission Requirements
This program follows standard UMGC admission requirements.
Military-Specific Details
This program does not have military restrictions. It is available to all eligible civilian and military-affiliated students.
State-Specific Details
This program does not have state-specific restrictions.
These program requirements are for students who enroll in the 2023-2024 academic year.
Program Highlights
Required Courses
Career Preparation
Experience Recommended for Success in the Program
Total Program Credits
Transfer Credits
Format
Tuition Per Credit
Admission Requirements
Military-Specific Details
State-Specific Details