Digital and Social Media Marketing
MRKT 606 | 3 Credits
Course Desc: Prerequisite: MRKT 600. A study of various methods and techniques used in digital and social media marketing. Discussion covers digital analytics concepts and their role in developing optimized digital insight driven marketing strategies. Topics include search engine marketing, digital content marketing, mobile marketing, database marketing, and email marketing. Focus is on the ways social media marketing promotes consumer engagement as part of a dynamic marketing strategy. Projects involve developing social media posts, using best practices for target markets, and evaluating successful campaigns.