Marketing Research and Analytics
MRKT 604 | 3 Credits
Course Desc: Prerequisite: MRKT 600. A study of the principles and methods used in marketing research. Focus is on identifying marketing problems and opportunities and developing data-based approaches to generate, refine, and evaluate marketing actions. Topics include designing market research strategies, understanding customer data analysis techniques and their application to real-world marketing problems, and evaluating the managerial implications of analytical results.
