Marketing Management
MRKT 600 | 3 Credits
Course Desc: An introduction to marketing management techniques and tools for creating, communicating, and delivering value for customers. Emphasis is on the various stages in the customer journey and marketing funnel, as well as internal and external environments, competition, market segmentation, target market selection, and competitive positioning. Discussion covers planning, decision-making, marketing goals, and metrics. Topics include designing a marketing plan with a digital strategy to create and deliver value to consumers in a digital world.