Course Information

Social Media Marketing

MRKT 458 | 3 Credits

Course Desc: Prerequisite: MRKT 310 or MRKT 311. An introduction to social media marketing to increase brand and product exposure and cultivate meaningful relationships with consumers. The aim is to engage with consumers to create an interactive, relevant conversation as part of a dynamic marketing strategy. Discussions explore the current benefits and advantages of social media strategies and campaigns. Projects involve developing social media posts, using best practices for target markets, and evaluating successful campaigns.

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Course Information

Social Media Marketing

MRKT 458 | 3 Credits

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