Nonprofit Marketing
MRKT 314 | 3 Credits
Course Desc: Prerequisite: MRKT 310 or MRKT 311. An exploration of the unique challenges and opportunities of marketing within nonprofit organizations. Discussion covers how to apply marketing principles, including strategic planning, branding, public relations, fundraising, and volunteer recruitment, to the nonprofit sector. Topics include the importance of creating a strong brand identity, effectively communicating the organization's mission and values to the public, utilizing various techniques for raising funds, and building relationships with donors.